Cover -- Half-Title Page -- Title Page -- Copyright Page -- Contents -- Preface -- Introduction -- 1. Spatial Marketing and Geomarketing -- 1.1. Defining space -- 1.2. From geomarketing to spatial marketing -- 1.2.1. Spatial marketing: between economics and geography -- 1.2.2. Definition of...

Geomarketing has become a critical domain for most of companies dealing with retailing and services for the three last decades. Usually, retail and service companies utilize geomarketing to make decisions about store location, trade area delineating, and customer plotting. Little by little new...