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Partitioned pricing: Can we al...
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1
Partitioned pricing : can we always divide and prosper?
Burman, Bidisha
;
Biswas, Abhijit
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 423-436
Persistent link: https://www.econbiz.de/10003598471
Saved in:
2
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
3
Making probability judgments of future product failures : the role of mental unpacking
Biswas, Dipayan
;
Keller, L. R.
;
Burman, Bidisha
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10009569969
Saved in:
4
Consumer search behavior in offline and online shopping environments : implications for economics of information theory
Biswas, Dipayan
;
Burman, Bidisha
- In:
Progress in economics research
22
(
2011
),
pp. 251-257
Persistent link: https://www.econbiz.de/10009273942
Saved in:
5
One night or many? Effects of amenity charge transparency on consumer reaction
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
- In:
Journal of hospitality marketing & management
25
(
2016
)
7/8
,
pp. 1010-1033
Persistent link: https://www.econbiz.de/10011621470
Saved in:
6
The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Saved in:
7
Collaborative consumption usage in the US and India : an exploratory study
Albinsson, Pia A.
;
Perera, B. Yasanthi
;
Nafees, Lubna
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
4
,
pp. 390-412
Persistent link: https://www.econbiz.de/10012181628
Saved in:
8
Regret from postpurchase discovery of lower market prices : do price refunds help?
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 124-138
Persistent link: https://www.econbiz.de/10009384655
Saved in:
9
Is a website known by the banner ads it hosts? : assessing forward and reciprocal spillover effects of banner ads and host websites
Thota, Sweta Chaturvedi
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 877-905
Persistent link: https://www.econbiz.de/10009674957
Saved in:
10
Electronic word-of-mouth (eWOM) generation in new media platforms : the role of regulatory focus and collective dissonance
Shin, Dongwook
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 153-165
Persistent link: https://www.econbiz.de/10010367215
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