All economic action is embedded in social contexts (Granovetter 1985). However, contingent work practices make work relations more episodic, transient and marketlike. They produce dislocated and time-space spanning social contexts and, therefore, contribute to what Giddens (1990) has called the...

A transaction cost economics explanation of buyer-seller relationships Analysis of flexibility in buyer-seller relationships from a transaction cost economics perspective Rational flexibility in buyer-seller relationships - A real options approach Real flexibility in buyer-seller relationships -...

In marketing research, industrial buyer-seller relationships are frequently analyzed by Transaction Cost Economics (TCE). The TCE rationale tends to emphasize the benefits of reduced flexibility in relationships. Institutional safeguards are recommended in order to protect against behavioral...