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Recently, toolkits for user innovation and design have been proposed as a promising means of opening up the innovation process to customers. Using these tools, customers can take on problem-solving tasks and design products to fit their individual needs. To date, arguments in favor of this new...
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Lead users are proposed as a valuable resource for marketers in terms of the (1) development, (2) adoption, and (3) diffusion of new products. We present the first consumer study to provide evidence that the latter two suggestions are justified. First, we find that lead users demonstrate...
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Der nächsten Unternehmergeneration fehlt es nicht an der familienunternehmerischen Grundhaltung, aber sie hat auch einige Sorgen. Die Studie der Stiftung Familienunternehmen "Deutschlands nächste Unternehmergeneration" wurde zum sechsten Mal erstellt vom Friedrichshafener Institut für...
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