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Building foreign brand persona...
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ECONIS (ZBW)
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1
Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
2
Elicitation of product attributes in an evaluation context : a comparison of three elicitation techniques
Breivik, Einar
;
Supphellen, Magne
- In:
Journal of economic psychology : research in economic …
24
(
2003
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10001731353
Saved in:
3
Servant leadership in marketing : a critical review and a model of creativity-effects
Zarei, Mohammad
;
Supphellen, Magne
;
Bagozzi, Richard P.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 172-184
Persistent link: https://www.econbiz.de/10013534003
Saved in:
4
Determinants of core value behavior in service brands
Thorbjørnsen, Helge
;
Supphellen, Magne
- In:
The journal of services marketing
25
(
2011
)
1
,
pp. 68-76
Persistent link: https://www.econbiz.de/10009009734
Saved in:
5
Consumers' perceptions of the dimensions of brand personality
Maehle, Natalia
;
Otnes, Cele
;
Supphellen, Magne
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
5
,
pp. 290-303
Persistent link: https://www.econbiz.de/10009378663
Saved in:
6
Entrepreneurship in Norway's economic and religious nineteenth-century transformation
Dalgaard, Bruce R.
;
Supphellen, Magne
- In:
Scandinavian economic history review
59
(
2011
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10009381686
Saved in:
7
Blank endorsement : the added value of unknown corporate brands
Jakubanecs, Alexander
;
Supphellen, Magne
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 788-800
Persistent link: https://www.econbiz.de/10009621238
Saved in:
8
The effects of religion on development efforts : evidence from the microfinance industry and a research agenda
Mersland, Roy
;
D'Espallier, Bert
;
Supphellen, Magne
- In:
World development : the multi-disciplinary …
41
(
2013
),
pp. 145-156
Persistent link: https://www.econbiz.de/10009709955
Saved in:
9
In search of the sources of brand personality
Maehle, Natalia
;
Supphellen, Magne
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10008909600
Saved in:
10
Brand positioning strategies in Russia : regional differences in the importance of corporate endorsement and symbolic brand attributes
Jakubanecs, Alexander
;
Supphellen, Magne
- In:
Journal of East-West business
16
(
2010
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10008841889
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