The marketing survey of thirty products has been included in the consumer basket of Georgia. Information obtained from the respondents' surveys on the current and consumable acceptable prices of products are used by this information to construct linear, indicative and linear models to reflect...

Georgian Abstract: 21-ე საუკუნეში ბიზნესი ციფრული ტექნოლოგიებით მართვადი სისტემა გახდა, რომელსაც მომხმარებელთა ქცევასა და...

The English language version of this paper is available at: Tsxum-Afxazetis_Mecnierebata_Akademiis_Shromebi_2019_N17-18.pdf Georgian Abstract: ნაშრომში, მომხმარებელთა ქცევის მარკეტინგული კვლევის...

Article shows that image of the universities is a powerful lever affecting choice of the higher education institution by the enrollees. The authors, based on analysis of different literary sources,regard that the elements of the higher education institutions image include the indicators showing...