Purpose - The purpose of this paper is to integrate the global value chain (GVC) perspective with firms' innovation in emerging economies (EE) and explain why EE firms can improve their innovation capabilities more from their domestic markets by focusing on R&D and marketing than from original...

While voluminous research has focused on the impact of host country institutions on foreign entrants, the rise of outward internationalization of firms from emerging economies is challenging this research stream. Limited work has been done to investigate a crucial question: How do home country...