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Preschool children's persuasion knowledge : the contribution of theory of mind
McAlister, Anna R.; Cornwell, T. Bettina - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 175-185
Persistent link: https://www.econbiz.de/10003923119
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Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.; Cornwell, T. Bettina - In: Psychology & marketing 27 (2010) 3, pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
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Event-related advertising and the special case of sponsorship-linked advertising
Kelly, Sarah J.; Cornwell, T. Bettina; Coote, Leonard V.; … - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 15-37
Persistent link: https://www.econbiz.de/10009510262
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Collectible toys as marketing tools : understanding preschool children's responses to foods paired with premiums
McAlister, Anna R.; Cornwell, T. Bettina - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 195-205
Persistent link: https://www.econbiz.de/10009679224
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Change in a sponsorship alliance and the communication implications of spontaneous recovery
McAlister, Anna R.; Kelly, Sarah J.; Humphreys, Michael S. - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10009536722
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Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 65 (2012) 1, pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
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Through a child's eyes : eye tracking to study children's consumer behavior
Huddleston, Patricia; McAlister, Anna R.; Alade, Fashina - In: Journal of consumer marketing 42 (2025) 2, pp. 174-192
Persistent link: https://www.econbiz.de/10015205258
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Reaching the international consumer : an assessment of the international direct marketing environment
Wilkinson, Timothy J.; McAlister, Anna R.; Widmier, Scott - In: Direct marketing : an international journal 1 (2007) 1, pp. 17-37
Persistent link: https://www.econbiz.de/10003936866
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Reaching the international consumer : an assessment of the international direct marketing environment
Wilkinson, Timothy J.; McAlister, Anna R.; Widmier, Scott - 2011
Persistent link: https://www.econbiz.de/10009232289
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Persuading children : long-lasting influences on children’s food consideration sets, choices, and consumption
Albuquerque, Paulo; Brucks, Merrie; Campbell, Margaret C.; … - 2017
Persistent link: https://www.econbiz.de/10011695561