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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Enhanced decision support in credit scoring using Bayesian binary quantile regression
Miguéis, V. L.
;
Benoit, D. F.
;
Van den Poel, Dirk
- In:
Journal of the Operational Research Society : OR
64
(
2013
)
9
,
pp. 1374-1383
Persistent link: https://www.econbiz.de/10009788630
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On realising the utopian potential of big data analytics for maximising return on marketing investments
Benoit, D. F.
;
Lessmann, Stefan
;
Verbeke, Wouter
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10012248937
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