Purpose: In many industries, business partners help firms achieve superior outcomes and ensure survival in a crisis. Relationships help companies access limited resources, share information, and build trust within the community. This paper highlights strategies that firms can use to adapt to the...

In many industries, intermediaries assess and signal quality before new products are brought to market. We evaluate the extent to which certifiers can be relied upon to report product quality accurately when they strategically compete with each other for customers. This paper exploits a natural...

Sustainability has recently become mainstream research and managerial interest topic, as consumers worry about climate change and the effects of consumption. Social media plays an important educational role: #zerowaste has more than 4 million posts on Instagram, with consumers showing their...

Consumers use social media to create content, generate online word-of-mouth, and communicate with brands and other consumers. Consumers engage with influencers who deliver content that is timely, entertaining, and interesting to them. Many influencers have a truly global following across the...