paper investigates the complex relationship between how brand identification leads to brand love, which eventually creates … were evaluated within brand identification and brand evangelism. As a result of the analyses, it was determined that brand … identification, brand love, and brand loyalty positively affected brand evangelism. Besides, the serial mediating effect of brand …

This study analyses the relationship between identification and loyalty and also compares the perceptions of two groups … identification influences loyalty, and that there are also significant differences in the perception between professors and graduates …, being the relationship between identification and loyalty more intense in the former group than the latter. Several …