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Does it pay for firms in Asia's emerging markets to be market oriented? : evidence from Vietnam
Le Nguyen Hau; Evangelista, Felicitas; Pham Ngoc Thuy - In: Journal of business research : JBR 66 (2013) 12, pp. 2412-2417
Persistent link: https://www.econbiz.de/10010209635
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Organizational context and knowledge acquisition in IJVs : an empirical study
Evangelista, Felicitas; Le Nguyen Hau - In: Journal of world business : JWB 44 (2009) 1, pp. 63-73
Persistent link: https://www.econbiz.de/10003806324
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Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs
Le Nguyen Hau; Evangelista, Felicitas - In: Journal of business research : JBR 60 (2007) 11, pp. 1152-1165
Persistent link: https://www.econbiz.de/10003560650
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Service value and switching barriers : a personal values perspective
Pham Ngoc Thuy; Le Nguyen Hau; Evangelista, Felicitas - In: The service industries journal 36 (2016) 3/4, pp. 142-162
Persistent link: https://www.econbiz.de/10011564533
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The role of customer operant resources in health care value creation
Le Nguyen Hau - In: Service business 13 (2019) 3, pp. 457-478
Persistent link: https://www.econbiz.de/10012124352
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The benefits of service employees' resilience in the workplace : a mediation and moderation analysis
Le, Kieu-Giang Hoai; Le Nguyen Hau - In: Service business 18 (2024) 2, pp. 315-338
Persistent link: https://www.econbiz.de/10015178551
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National identity and the perceived values of foreign products with local brands : the case of locol wine in Vietnam
Le Nguyen Hau; Nguyen, Hai-minh Thi; Nguyen, Tuan Van - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 765-783
Persistent link: https://www.econbiz.de/10010229019
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Service personal values and customer loyalty : a study of banking services in a transitional economy
Pham Ngoc Thuy; Le Nguyen Hau - In: The international journal of bank marketing : IJBM 28 (2010) 6, pp. 465-478
Persistent link: https://www.econbiz.de/10008738406
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Preferred appeals as a reflection of culture : mobile phones advertising in Vietnam
Nguyen Thi Thuy Khanh; Le Nguyen Hau - In: Asia Pacific business review 13 (2007) 1, pp. 21-39
Persistent link: https://www.econbiz.de/10003565387
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Customer participation to co-create value in human transformative services : a study of higher education and health care services
Le Nguyen Hau; Pham Ngoc Thuy - In: Service business 10 (2016) 3, pp. 603-628
Persistent link: https://www.econbiz.de/10011722401