This paper investigates the impact of service quality in e-tailing on site visits and consumer demand (approximated by the last-click- through concept). We use a large representative data set obtained from a price-comparison site which covers most of the national (Austrian) market on e-tailing....

As households reduce discretionary spending in response to the COVID-19 pandemic, concerns are high that a resulting fall in aggregate demand can lead to a lasting recession post-COVID-19. Consequently, policies aimed at stimulating consumer spending are of key interest to governments working to...

Electronic commerce in B2C area is developing rapidly in Europe in last decade and it became respective proportion in retail revenue generation in all EU countries. More than a half of population in EU are online shoppers. Books are important product category. On the other hand, consumer...

The rise of the fourth industrial revolution (IR) is deeply embedded in a wider context of privatization of knowledge, rising costs of innovation and uneven distribution of capacity between countries. But debates on a ‘balanced' policy framework to tackle these issues have until now floundered...

This paper follows two objectives: (i) It demonstrates the merits of the survey based approach to B2C eCommerce characteristics and company strategy, and (ii) it presents empirical evidence of the crucial importance of size and marketing investment in B2C eCommerce markets. It presents...

Dominant or apparently dominant internet platform increasingly become subject to both antitrust investigations and further-reaching political calls for regulation. While Google is currently in the focus of the discussion, the next candidate is already on the horizon - the ubiquitous online...

This study aims to identify and evaluate the main factors that influence the performance of MSMEs in the food sector, focusing on two main variables: the scope of e-commerce use and the capacity for innovation. This research also uses Structural Equation Modeling (SEM) analysis techniques using...

As the COVID-19 pandemic transitions to an endemic phase worldwide, the expansion of e-commerce exports is likely to continue. The strategic advantages of e-commerce exports can be leveraged to boost exports for SMEs. Promoting e-commerce exports for policy purposes requires policy development...

Many online marketplaces (e.g., Amazon) use recommendation systems to personalize product recommendations for each customer. In practice, many recommendation systems are “profit-based,” recommending the product that maximizes the marketplaces’ expected profit from each consumer. We study...