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The effect of brand credibilit...
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Yang, Zhilin
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26
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Jun, Minjoon
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1
Market signals : web site investment and physicl store existence
Wang, Xuehua
;
Chow, Wing Chi
;
Yang, Zhilin
;
Lai, …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 94-113
Persistent link: https://www.econbiz.de/10010247515
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2
Inter-firm opportunism : a meta-analytic review and assessment of its antecedents and effect on performance
Wang, Xuehua
;
Yang, Zhilin
- In:
The journal of business & industrial marketing
28
(
2013
)
2
,
pp. 137-146
Persistent link: https://www.econbiz.de/10009723079
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3
The impact of brand credibilty and brand personality on purchase intention: an empirical study in China
Wang, Xuehua
;
Yang, Zhilin
- In:
International marketing : emerging markets
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008937374
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4
The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention : evidence from China's auto industry
Li, Yongqiang
;
Wang, Xuehua
;
Yang, Zhilin
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10008987051
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5
A two-path model on the effects of positivity and empathy reflected by online reviews : a choice mechanism perspective
Wang, Xuehua
;
Chow, Cheris W. C.
;
Yang, Zhilin
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 260-277
Persistent link: https://www.econbiz.de/10009576336
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6
A review of research methodologies in international business
Yang, Zhilin
;
Wang, Xuehua
;
Su, Chenting
- In:
International business review : the official journal of …
15
(
2006
)
6
,
pp. 601-617
Persistent link: https://www.econbiz.de/10003398422
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7
The impacts of brand personality and congruity on purchase intention : evidence from the Chinese mainland's automobile market
Wang, Xuehua
;
Yang, Zhilin
;
Liu, Ning Rong
- In:
Journal of global marketing
22
(
2009
)
3
,
pp. 199-215
Persistent link: https://www.econbiz.de/10003871451
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8
Guest editorial: impact of artificial intelligence on business strategy in emerging markets : a conceptual framework and future research directions
Zhou, Xinyue
;
Yang, Zhilin
;
Hyman, Michael R.
;
Li, Gang
; …
- In:
International journal of emerging markets
17
(
2022
)
4
,
pp. 917-929
Persistent link: https://www.econbiz.de/10013363105
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9
Special issue: impact of artificial intelligence on business in emerging markets
Zhou, Xinyue
(
ed.
);
Yang, Zhilin
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013363127
Saved in:
10
Understanding the differences between Chinese and Western business practices : insights into Confucian philosophy
Zhu, Nibing
;
Yang, Zhilin
;
Cai, Shaohan
;
Sun, Haohao
- In:
European journal of international management : EJIM
17
(
2022
)
2/3
,
pp. 180-197
Persistent link: https://www.econbiz.de/10012887484
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