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ECONIS (ZBW)
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Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values : a Socratic elenchus approach
Wilson, Jonathan A. J.
;
Hollensen, Svend
- In:
International journal of business performance management
14
(
2013
)
1
,
pp. 67-94
Persistent link: https://www.econbiz.de/10009705080
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2
New-school brand creation and creativity : lessons from Hip Hop and the global branded generation
Wilson, Jonathan A. J.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10009380889
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3
Editorial: The trouble with religiosity constructs
Wilson, Jonathan A. J.
- In:
Journal of Islamic marketing : JIMA
4
(
2013
)
2
,
pp. 132-133
Persistent link: https://www.econbiz.de/10009768493
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4
The brand stakeholder approach : broad and narrow-based views to managing consumer-centric brands
Wilson, Jonathan A. J.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 136-160)
.
2012
Persistent link: https://www.econbiz.de/10009707210
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5
Charting the rise of the halal market : tales from the field and looking forward
Wilson, Jonathan A. J.
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10009666614
Saved in:
6
Editorial: Bringing the full spectrum and spirit of Muslim culture into scholarship
Wilson, Jonathan A. J.
- In:
Journal of Islamic marketing : JIMA
4
(
2013
)
1
,
pp. 4-6
Persistent link: https://www.econbiz.de/10009753183
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7
The new wave of transformational Islamic marketing : refelctions and definitions
Wilson, Jonathan A. J.
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
1
,
pp. 5-11
Persistent link: https://www.econbiz.de/10009539280
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8
Brand culture, halal and the critical Islamic imperative
Wilson, Jonathan A. J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 338-353)
.
2016
Persistent link: https://www.econbiz.de/10011515417
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9
Virksomheders skift af afsætningsorganisation på internationale markeder : en caseundersøgelse af danske virksomheder
Hollensen, Svend
-
1992
-
1. udg
Persistent link: https://www.econbiz.de/10000859080
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10
Global marketing : a decision-oriented approach
Hollensen, Svend
-
2004
-
3. ed.
Persistent link: https://www.econbiz.de/10001803791
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