Preface. Acknowledgements. PART I 1. Corporate Environment : An Overview 2. Corporate Communication 3. Forms and Structure of Corporate Communication PART II 4. Corporate Constituencies and Stakeholder Mapping 5. Stakeholders Communication- Tools and Methods PART III 6. Corporate Branding 7....

The Indian Institute of Management, Ahmedabad (IIMA), was established in 1961 as an autonomous institution by the Government of India in collaboration with the Government of Gujarat and Indian industry. IIMA’s involvement in the health sector started with the establishment of the Public...

Use of clinical laboratory test results in diagnostic decision making has become an integral part of clinical medicine. More than 60-70% of the most important decisions on admission, discharge, and medication are based on laboratory test results. With this high degree of influence, the...

The ever-growing population of India, along with the increasing competition for water for productive uses in different sectors – especially irrigated agriculture and related local water systems and drainage – poses a challenge in an effort to improve water quality and sanitation. In rural...