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Predicting South African consumers' intention to continue using their preferred retail bank’s services : a model validation

Deventer, Marko van; Sharp, Kirsty-Lee; Żelazny, Rafał; … - 2024

Objective: The objective of the article is to validate a model of the factors, namely ethical responsibility, social responsibility, bank trust, attitude, and brand loyalty, that influence the behavioural intentions of consumers to continue using banking services. Research Design & Methods: This...

Persistent link: https://www.econbiz.de/10015373923

Role of Mall Management in Altering Retail Landscape in India

Srivastava, Dr.Monica; Rai, Usha Kiran - 2013

experience has changed overtime and the robust role malls have played in changing the retail landscape in India …

Persistent link: https://www.econbiz.de/10014159972

Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India : An Exploratory Study in Context of Rajasthan

Chaturvedi, Dr. Sumit; Gupta, Dr. Sachin; Singh Hada, … - 2018

The growing use of social media is changing the consumer buying behavior across countries and regions. However, consumers in a developing region like Rajasthan are generally described as risk reluctant and hence the impact of social media on consumer online buying behavior is a pertinent topic...

Persistent link: https://www.econbiz.de/10014112976

Influence of Retailer Equity on Shoppers’ Intention to Purchase Private Labels : An Empirical Evidence from Indian Large Retail Market

Bhukya, Ramulu; Singh, Sapna - 2016

The aim of this study is to analyze the influence of retailer equity on shoppers’ intention to purchase private labels from shoppers’ standpoint in the Indian large retailing. We conceptualize retailer equity comprises four dimensions-retailer awareness, retailer associations, perceived...

Persistent link: https://www.econbiz.de/10014126358

An Influence of Advertising on Consumer-based Brand Loyalty : A Case Study on a Sports Shoe Brand in Bhopal India

Bisen, Ayush; Nuangjamnong, Chompu - 2021

brand in Bhopal India which pointed to the advertisement, brand loyalty, brand trust, and perceived quality. The researcher …

Persistent link: https://www.econbiz.de/10014086123

Examining the Role of Social Capital, Sustainability Orientation and Self-Efficacy in Entrepreneurial Intention Among Indian Students

Jain, Vijay; Kumar, Dr. Pankaj; Dube, Praveen - 2021

Although India has made great strides in economic growth but despite that there exist huge inequality gap in society … and middle class in India. Over 60% of the Indian population still lives on less than $2 (about Rs.130 at current rates) a …

Persistent link: https://www.econbiz.de/10014103005

Consumers’ Perception Towards Private Label Products of Indian Retailers -- A Study on Super Markets in Hyderabad

Bhukya, Ramulu; Singh, Sapna - 2014

The aim of this paper is to analyse consumers’ perception about private label products of Indian retailers and to examine the group difference between gender of the consumers and their perceptions towards private label product attributes. Total 345 samples are collected from consumers across...

Persistent link: https://www.econbiz.de/10014141645

The High-Quality Low-Price Business Strategy of Samsung Mobile in Penetrating Competitive Market of India

Singh, Deepesh - 2015

This paper studies about the marketing strategies of Samsung. India is a potential market for mobile phone industry …. Every mobile company sees India as 900 million mobile customers. But Indian per capita is very low. So the company … well. This will help Samsung to be the next leader in mobile industry in India …

Persistent link: https://www.econbiz.de/10013036095

The Effect of Perceived Risk Dimensions on Purchase Intention : An Empirical Evidence from Indian Private Labels Market

Bhukya, Ramulu - 2016

Purpose: The purpose of this paper is to examine the dimensions of perceived risk, which influence consumers' purchase intention toward the retailers' private labels. Based upon the previous literature, majorly four dimensions of the perceived risk have been considered for the study. These...

Persistent link: https://www.econbiz.de/10012986952

Indian - An Untapped Market for Halal Products

Hassan, Yusuf - 2019

India has over 180 million Muslim population which makes it an ideal marketplace for halal products. However, not much … research has been done to understand the opportunities and challenges pertaining to Halal business in India. The purpose of …

Persistent link: https://www.econbiz.de/10012893343