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An empirical investigation of marketing programme and process elements in he home-host scenario
Chung, Henry F. L. - In: Strategic global marketing : issues and trends, (pp. 141-186). 2002
Persistent link: https://www.econbiz.de/10001777085
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An investigation of the influences of marketing environmental factors on the choice of immigrant effects
Chung, Henry F. L. - 2003
Persistent link: https://www.econbiz.de/10001973559
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Determination of export channel strategies : the experience of New Zealand firms
Chung, Henry F. L. - In: Journal of Asia Pacific business 3 (2001) 3, pp. 25-52
Persistent link: https://www.econbiz.de/10015178976
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Export market orientation, managerial ties, and performance
Chung, Henry F. L. - In: International marketing review 29 (2012) 4, pp. 403-423
Persistent link: https://www.econbiz.de/10009661276
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Analysing marketing customization strategies in Australasian firms : a framework for services and goods exporters
Chung, Henry F. L. - In: Asia Pacific business review 16 (2010) 4, pp. 505-525
Persistent link: https://www.econbiz.de/10008747776
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Structure of marketing decision making and international marketing standardisation strategies
Chung, Henry F. L. - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 794-825
Persistent link: https://www.econbiz.de/10009525829
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Market orientation, guanxi, and business performance
Chung, Henry F. L. - In: Industrial marketing management : the international … 40 (2011) 4, pp. 522-533
Persistent link: https://www.econbiz.de/10009159491
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A cross-regional study of intermarket standardisation strategies : a proxy framework
Chung, Henry F. L. - 2005
Persistent link: https://www.econbiz.de/10003048624
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An investigation of marketing decision-making strategies : the experience of New Zealand companies
Chung, Henry F. L. - 2004
Persistent link: https://www.econbiz.de/10002084551