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From Little's law to marketing science : essays in honor of John D.C. Little
Hauser, John R. (ed.); Urban, Glen L. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011389473
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Research opportunities in the decision and management sciences
Little, John D. - In: Management science : journal of the Institute for … 32 (1986) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10001015532
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Tautologies, models and theories : can we find "laws" of manufacturing?
Little, John D. - 2003
Persistent link: https://www.econbiz.de/10001797845
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Adaptive control systems in marketing
Little, John D. C. - In: How much to spend for advertising, (pp. 111-122). 1969
Persistent link: https://www.econbiz.de/10002378597
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Aggregate advertising models : the state of the art
Little, John D. C. - In: Operations research 27 (1979) 4, pp. 629-667
Persistent link: https://www.econbiz.de/10002378604
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Branch and bound methods for combinatorial problems
Little, John D. C. - In: Operations research and the design of management …, (pp. 118-133). 1967
Persistent link: https://www.econbiz.de/10002378624
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Brandaid : a marketing - mix model
Little, John D. C. - In: Operations research 23 (1975) 4, pp. 628-673
Persistent link: https://www.econbiz.de/10002378634
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Decision support for marketing management
Little, John D. C. - 1978
Persistent link: https://www.econbiz.de/10002378730
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Entscheidungsunterstützung für Marketingmanager
Little, John D. C. - In: Journal of business economics : JBE 49 (1979) 11, pp. 982-1007
Persistent link: https://www.econbiz.de/10002378756
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Mathematical techniques : mathematical programming
Little, John D. C. - In: Operations research for public systems, (pp. 199-206). 1967
Persistent link: https://www.econbiz.de/10002378789