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The American marketing association's new definition of marketing : perspective and commentary on the 2007 revision
Gundlach, Gregory T.
;
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 259-264
Persistent link: https://www.econbiz.de/10003923207
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2
Stakeholder marketing : why "stakeholder" was omitted from American marketing association's official 2007 definition of marketing and why the future is bright for stakeholder marketing
Gundlach, Gregory T.
;
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 89-92
Persistent link: https://www.econbiz.de/10003979328
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Countermarketing and demarketing against product diversion : forensic research in the firearms industry
Gundlach, Gregory T.
;
Bradford, Kevin D.
;
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 103-122
Persistent link: https://www.econbiz.de/10003979335
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4
Consumer information processing : issues for public policy makers
Wilkie, William L.
- In:
Research for Consumer Policy : Proceedings of …
,
(pp. 88-117)
.
1978
Persistent link: https://www.econbiz.de/10003001478
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5
Consumer behavior
Wilkie, William L.
-
1986
Persistent link: https://www.econbiz.de/10013489999
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6
Consumer behavior
Wilkie, William L.
-
1990
-
2. ed.
Persistent link: https://www.econbiz.de/10013490274
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7
My memorable experiences as a marketing academic at the Federal Trade Commission
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 194-201
Persistent link: https://www.econbiz.de/10010439120
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8
Special section commemorating the 100th anniversary of the US Federal Trade Commission
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 188-190
Persistent link: https://www.econbiz.de/10010439125
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9
The world of marketing thought : where are we heading?
Wilkie, William L.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 239-247)
.
2006
Persistent link: https://www.econbiz.de/10003430344
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10
Reflections on marketing and imagination
Wilkie, William L.
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 125-131
Persistent link: https://www.econbiz.de/10011627998
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