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Optimal entry timing for a product line extension
Wilson, Lynn O. - In: Marketing science 8 (1989) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10001090758
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Supplier competition when diversity is important to the buyer
Hanson, Ward Andrew; Wilson, Lynn O. - 1991 - Rev
Persistent link: https://www.econbiz.de/10000790383
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Deterministic and stochastic forecasting of high-tech marketplace competition
Bridges, Eileen - In: Advances in business and management forecasting 2 (1998), pp. 219-234
Persistent link: https://www.econbiz.de/10001245823
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Forecasting the number of competing products in high technology markets
Bridges, Eileen - In: International journal of forecasting 9 (1993) 3, pp. 399-405
Persistent link: https://www.econbiz.de/10001159384
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A diffusion theory model of adoption and substitution for successive generations of high-technology products
Norton, John A. - In: Management science : journal of the Institute for … 33 (1987) 9, pp. 1069-1086
Persistent link: https://www.econbiz.de/10001062252
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A generalized Norton–Bass model for multigeneration diffusion
Jiang, Zhengrui; Jain, Dipak - In: Management science : journal of the Institute for … 58 (2012) 10, pp. 1887-1897
Persistent link: https://www.econbiz.de/10009664647