Using sex identity theory, the paper studies the impact of feminine identity and soft influence tactics on leadership styles, specifically task oriented and participative. Earlier researchers have documented difference in the working and leadership styles of men and women and tactics used for...

Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of...

Designed to respond to the growing needs of professionals and those in the academia, this book is a comprehensive, step-by-step guide to making effective presentations. Written in a clear, accessible style, the author provides a friendly approach to a process that is often a nerve-wracking task...