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Erin Anderson and the path breaking work of TCE in new areas of business research : transaction costs in action
Gatignon, Aline
;
Gatignon, Hubert A.
- In:
Journal of retailing
86
(
2010
)
3
,
pp. 232-247
Persistent link: https://www.econbiz.de/10008758927
Saved in:
2
Statistical analysis of management data
Gatignon, Hubert A.
-
2003
Persistent link: https://www.econbiz.de/10001713085
Saved in:
3
Statistical analysis of management data
Gatignon, Hubert A.
;
Gatignon, Hubert A.
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003853843
Saved in:
4
Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's "the chilling effects of network externalities"
Gatignon, Hubert A.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 16-17
Persistent link: https://www.econbiz.de/10003960719
Saved in:
5
Les comportements éthiques et ceux contrevenant aux principes déontologiques de la recherche dans le processus de publication
Gatignon, Hubert A.
- In:
Recherche et applications en marketing
34
(
2019
)
2
,
pp. 67-79
Persistent link: https://www.econbiz.de/10012113800
Saved in:
6
The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation
Gatignon, Hubert A.
;
Anderson, Erin
-
1987
Persistent link: https://www.econbiz.de/10000801321
Saved in:
7
Competitive effects in diffusion models : an empirical analysis
Parker, Philip M.
;
Gatignon, Hubert A.
-
1990
Persistent link: https://www.econbiz.de/10000801999
Saved in:
8
Diffusion of innovation
Gatignon, Hubert A.
;
Robertson, Thomas S.
-
1989
Persistent link: https://www.econbiz.de/10000771546
Saved in:
9
Development mode : a transaction cost conceptualization
Robertson, Thomas S.
;
Gatignon, Hubert A.
-
1995
Persistent link: https://www.econbiz.de/10000915982
Saved in:
10
To standardize or not to standardize : marketing mix effectiveness in Europe
Gatignon, Hubert A.
;
Vanden Abeele, Pierre
-
1995
Persistent link: https://www.econbiz.de/10000922470
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