To measure the willingness-to-pay (WTP) accurately, Vermeulen et al. [2008] apply the c-optimality criterion to generate designs for conjoint choice experiments. This criterion is based on minimizing the sum of the variances of the WTP estimators approximated by the delta method. Designs...

In a classical conjoint choice experiment, respondents choose one profile from each choice set that has to be evaluated. However, in real life the respondent does not always make a choice: often he/she does not prefer any of the alternatives offered. Therefore, including a no-choice option in a...

In a rank-order conjoint experiment, the respondent is asked to rank a number of alternatives instead of choosing the preferred one, as is the standard procedure in conjoint choice experiments. In this paper, we study the efficiency of those experiments and propose a D-optimality criterion for...