In this paper, we discuss how “cultural capital” and “symbolic capital,” understood as specialized subsets of intangible resources and capabilities, enable firms to achieve valuable strategic positions in ways that are currently underexplored by mainstream strategy literature. We...

Research in the sociology of culture and in the anthropology of consumption suggests that goods carry a symbolic value, to the extent that they provide users to express individual identity and to signal social status. In this paper, we examine the process of symbolic value creation. Building on...