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Targeting the very important buyers VIB : a cluster analysis approach

Aljukhadar, Muhammad; Senecal, Sylvain - In: Cogent business & management 9 (2022) 1, pp. 1-16

The Pareto Principle, known as the 80/20 rule, predicts that most sales generate from a minority of buyers. Further, consumer theory stipulates certain shoppers have a preference to consume experience versus tangible goods. Some people value the consumption of experience due to lifestyle and...

Persistent link: https://www.econbiz.de/10014430185

Segmenting the online consumer market

Aljukhadar, Muhammad; Senecal, Sylvain - In: Marketing intelligence & planning 29 (2011) 4, pp. 421-435

Persistent link: https://www.econbiz.de/10009384850

Usage and success factors of commercial recommendation agents : a consumer qualitative study of MyProductAdvisor.com

Aljukhadar, Muhammad; Senecal, Sylvain - In: Journal of research in interactive marketing : … 5 (2011) 2/3, pp. 130-152

Persistent link: https://www.econbiz.de/10009389605

Using recommendation agents to cope with information overload

Aljukhadar, Muhammad; Senecal, Sylvain; Daoust, … - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 41-70

Persistent link: https://www.econbiz.de/10009718637

Is more always better? : investigating the task-technology fit theory in an online user context

Aljukhadar, Muhammad; Senecal, Sylvain; Nantel, Jacques - In: Information & management : the internat. journal of … 51 (2014) 4, pp. 391-397

Persistent link: https://www.econbiz.de/10010383178

How the website usability elements impact performance

Aljukhadar, Muhammad; Senecal, Sylvain - In: Value creation in e-business management : 15th Americas …, (pp. 113-130). 2009

Persistent link: https://www.econbiz.de/10003866954

Determinants of an organization's website ease of use : the moderating role of product tangibility

Aljukhadar, Muhammad; Senecal, Sylvain - In: Journal of organizational computing and electronic commerce 25 (2015) 4, pp. 337-359

Persistent link: https://www.econbiz.de/10011398649

Consumer self-construal and trust as determinants of the reactance to a recommender advice

Aljukhadar, Muhammad; Trifts, Valerie; Senecal, Sylvain - In: Psychology & marketing 34 (2017) 7, pp. 708-719

Persistent link: https://www.econbiz.de/10011738070

Social media mavenism : toward an action-based metric for knowledge dissemination on social networks

Aljukhadar, Muhammad; Senecal, Sylvain; Poirier, … - In: Journal of marketing communications 26 (2020) 6, pp. 636-665

Persistent link: https://www.econbiz.de/10012263764

Consumer self-construal modulates the relevance of E-tail socialness

Aljukhadar, Muhammad; Senecal, Sylvain - In: Baltic journal of management : BJM 18 (2023) 5, pp. 545-562

Persistent link: https://www.econbiz.de/10014487537