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Sport
16
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Sportveranstaltung
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Sponsorship
13
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12
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O'Reilly, Norm
60
Nadeau, John
32
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Séguin, Benoit
12
Heslop, Louise A.
11
Abeza, Gashaw
9
Armenakyan, Anahit
5
Kaplan, Alan
4
Legg, David
4
Lu, Irene R. R.
4
Pegoraro, Ann
4
Burton, Rick
3
Foster, George
3
Huybers, Twan
3
Levallet, Nadège
3
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3
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2
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2
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2
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2
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International journal of sport management and marketing : IJSMM
17
Journal of sport management : the official journal of the North American Society of Sport Management
8
International journal of sport finance
3
International journal of sports marketing & sponsorship
3
Journal of marketing for higher education
3
Journal of strategic marketing
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European Sport management quarterly : ESMQ
2
Sport management review
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Sport, Business and Management : an international journal ; SBM
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Contemporary microenterprise : concepts and cases
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1
Managing event operations
1
Marketing intelligence & planning
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Ohio University Sport Management Series
1
Sport business insights
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The international journal of entrepreneurship and innovation
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
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ECONIS (ZBW)
OLC EcoSci
30
Other ZBW resources
22
RePEc
7
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1
"If you can't win, why should I buy a ticket?" : hope, fan welfare, and competitive balance
O'Reilly, Norm
;
Kaplan, Alan
;
Rahinel, Ryan
;
Nadeau, John
- In:
International journal of sport finance
3
(
2008
)
2
,
pp. 106-118
Persistent link: https://www.econbiz.de/10003724780
Saved in:
2
The future of marketing education : a practitioner's perspective
Finch, David J.
;
Nadeau, John
;
O'Reilly, Norm
- In:
Journal of marketing education : JME
35
(
2013
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10009772973
Saved in:
3
Mega-event and country co-branding : image shifts, transfers and reputational impacts
Heslop, Louise A.
;
Nadeau, John
;
O'Reilly, Norm
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 7-33
Persistent link: https://www.econbiz.de/10009741997
Saved in:
4
Linking place, mega-event and sponsorship evaluations
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10009745809
Saved in:
5
Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 111-140
Persistent link: https://www.econbiz.de/10009707197
Saved in:
6
"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
Saved in:
7
China and the Olympics : views of insiders and outsiders
Heslop, Louise A.
;
Nadeau, John
;
O'Reilly, Norm
- In:
International marketing review
27
(
2010
)
4
,
pp. 404-433
Persistent link: https://www.econbiz.de/10008696654
Saved in:
8
The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
Saved in:
9
Racial-ethnic team-market congruency in professional sport
Nadeau, John
;
Pegoraro, Ann
;
Jones, D. Floyd
;
O'Reilly, Norm
- In:
Journal of sport management : the official journal of …
25
(
2011
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10009161084
Saved in:
10
Olympic Games host and bid city marketing : exploring issue management in the relationships among event stakeholder groups
Xing, Xiaoyan
;
Church, Anthony G.
;
O'Reilly, Norm
; …
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10003761161
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