Genetically modified corn seed companies have innovated continuously with the introduction of new traits and, more recently, with the creation of stacked varieties. Thiswork develops a Bayesian model of adoption that demonstrates how uncertainty with a package technology can lead to a sequential...

This article proposes a model of technology adoption that integrates demand for individual traits of new technologies with the potential for heterogeneity based on farm and farmer characteristics. The model is applied to recent genetically modified corn adoption data from Minnesota and Wisconsin...