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Cancelation efficiency: Why th...
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Blended human-technology service realities in healthcare
Dodds, Sarah
;
Russell-Bennett, Rebekah
;
Chen, Tom
; …
- In:
Journal of service theory and practice
32
(
2022
)
1
,
pp. 75-99
Persistent link: https://www.econbiz.de/10012879151
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2
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
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3
Cancelation efficiency : why the effect of comparison direction strengthens with choice set size
Hung, Yu-Chen
;
Yeung, Catherine W. M.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 102-108
Persistent link: https://www.econbiz.de/10009238550
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4
Vicarious innovativeness or vicarious learning : the role of existing vicarious innovativeness in new product purchase intentions
Chao, Chih-Wei
;
Reid, Mike
;
Hung, Yu-Chen
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 87-92
Persistent link: https://www.econbiz.de/10011484686
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5
Love at first sight : the effect of presentation order on evaluation of experiential options in luxury tour packages
Hung, Yu-Chen
;
Song, Liang
;
Chao, Chih-Wei
;
Guan, Chong
- In:
Journal of business research : JBR
81
(
2017
),
pp. 181-191
Persistent link: https://www.econbiz.de/10011771688
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6
The weight of the saddened soul : the bidirectionality between physical heaviness and sadness and its implications for sensory marketing
Hung, Yu-Chen
;
Zheng, Xue
;
Carlson, Jamie
;
Giurge, Laura M.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 917-941
Persistent link: https://www.econbiz.de/10011753486
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7
Does consumer innovativeness matter in electrified vehicle? : the moderation role of consumer involvement
Chao, Chih-Wei
;
Hung, Yu-Chen
;
Sun, Li
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 298-311
Persistent link: https://www.econbiz.de/10013361417
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8
Cultural differences in hospitality service evaluations : mining insights of user generated content
Guan, Chong
;
Hung, Yu-Chen
;
Liu, Wenting
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1061-1081
Persistent link: https://www.econbiz.de/10013463337
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