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Publishing replications in marketing

Uncles, Mark - In: International journal of market research : JMRS ; the … 53 (2011) 5, pp. 579-582

Persistent link: https://www.econbiz.de/10009373578

From marketing knowledge to marketing principles

Uncles, Mark - 2008

Persistent link: https://www.econbiz.de/10003610627

Know thy changing consumer

Uncles, Mark - In: The journal of brand management : an international journal 15 (2007/08) 4, pp. 227-231

Persistent link: https://www.econbiz.de/10003653605

The impact of the Internet on horizontal and vertical competition: market efficiency and value chain reconfiguration

Elberse, Anita; Barwise, Patrick; Hammond, Kathy - In: The economics of the Internet and e-commerce, (pp. 1-27). 2002

Persistent link: https://www.econbiz.de/10001772659

The impact of the Internet on horizontal and vertical competition : market efficiency and value chain reconfiguration

Elberse, Anita; Barwise, Patrick; Hammond, Kathy - 2002

Persistent link: https://www.econbiz.de/10001715170

Marketing and the Internet

Barwise, Patrick; Elberse, Anita; Hammond, Kathy - In: Handbook of marketing, (pp. 527-557). 2006

Persistent link: https://www.econbiz.de/10003335284

Measuring the impact of positive and negative word of mouth on brand purchase probability

East, Robert; Hammond, Kathy; Lomax, Wendy - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 215-224

Persistent link: https://www.econbiz.de/10003809041

Strategic versus tactical nature of sales promotions

Brito, Pedro Quelhas; Hammond, Kathy - In: Journal of marketing communications 13 (2007) 2, pp. 131-148

Persistent link: https://www.econbiz.de/10003494090

The impact of the internet on horizontal and vertical competition: Market efficiency and value chain reconfiguration

Elberse, Anita; Barwise, Patrick; Hammond, Kathy - In: The economics of the Internet and E-commerce, (pp. 1-27). 2002

In this chapter, we review research on the Internet's impact on ‘horizontal’ and ‘vertical’ competition. First, focusing on horizontal competition, we examine theory and empirical evidence on the extent to which the Internet increases market efficiency, as well as possible underlying...

Persistent link: https://www.econbiz.de/10015389455

Turning data into knowledge

Ehrenberg, Andrew; Bound, John - In: Marketing research : state-of-the-art perspectives ; …, (pp. 23-46). 2000

Persistent link: https://www.econbiz.de/10001611129