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Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality
Hamzaoui-Essoussi, Leila; Merunka, Dwight; Bartikowski, … - In: Journal of business research : JBR 64 (2011) 9, pp. 973-978
Persistent link: https://www.econbiz.de/10009241407
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Technological complexity and country-of-origin effects on binational product evaluation : investigation in an emerging market
Hamzaoui-Essoussi, Leila - In: Journal of global marketing 23 (2010) 4, pp. 306-320
Persistent link: https://www.econbiz.de/10008701383
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Trust orientation in the organic food distribution channels : a comparative study of the Canadian and French markets
Hamzaoui-Essoussi, Leila; Sirieix, Lucie; Zahaf, Mehdi - In: Journal of retailing and consumer services 20 (2013) 3, pp. 292-301
Persistent link: https://www.econbiz.de/10009759820
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Canadian organic food consumers' profile and their willingness to pay premium prices
Hamzaoui-Essoussi, Leila; Zahaf, Mehdi - In: Journal of international food & agribusiness marketing … 24 (2012) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10009522295
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From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas; Hamzaoui-Essoussi, Leila; … - In: The Routledge companion to contemporary brand management, (pp. 458-472). 2016
Persistent link: https://www.econbiz.de/10011515464
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Place images and nation branding in the African context : challenges, opportunities, and questions for policy and research
Papadopoulos, Nicolas; Hamzaoui-Essoussi, Leila - In: Africa journal of management 1 (2015) 1/4, pp. 54-77
Persistent link: https://www.econbiz.de/10011713738
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A review of "Place images and nation branding in the African context: challenges, opportunities, and questions for policy and research" : (Nicolas Papadopoulos and Leila Hamzaoui-Essoussi)
Jaffe, Eugene D. - In: Africa journal of management 1 (2015) 1/4, pp. 284-294
Persistent link: https://www.econbiz.de/10011713895
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Offering branded remanufactured/recycled products: at what price?
Hamzaoui-Essoussi, Leila; Linton, Jonathan D. - In: Journal of remanufacturing 4 (2014) 9, pp. 1-15
This paper investigates the impact of product category, perceived risk, and brand name on consumers' willingness to pay (WTP) for greener (recycled/remanufactured) products. Results provide an understanding on how consumers differentiate between types of products when stating their WTP. The...
Persistent link: https://www.econbiz.de/10011568673
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A comparative cross-national examination of online investment promotion
El Banna, Alia; Hamzaoui-Essoussi, Leila; Papadopoulos, … - In: Journal of euromarketing 25 (2016) 3/4, pp. 131-146
Persistent link: https://www.econbiz.de/10011633973
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Nation branding for foreign direct investment : an Integrative review and directions for research and strategy
Papadopoulos, Nicolas; Hamzaoui-Essoussi, Leila; El … - In: The journal of product & brand management 25 (2016) 7, pp. 615-628
Persistent link: https://www.econbiz.de/10011616245