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Beziehungsmarketing
42
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42
Consumer behaviour
35
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35
Customer satisfaction
28
Einzelhandel
28
Kundenzufriedenheit
28
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Spanien
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Brand image
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Marketing management
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Marketingmanagement
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Gil Saura, Irene
96
Berenguer Contrí, Gloria
25
Moliner-Velázquez, Beatriz
15
Ruiz-Molina, María-Eugenia
14
Šerić, Maja
12
Ruiz-Molina, Maria-Eugenia
11
Gallarza, Martina G.
10
Fuentes-Blasco, Maria
9
Marín, Antonio
7
Ruiz Molina, María Eugenia
6
Frasquet Deltoro, Marta
5
Fuentes-Blasco, María
5
Mollá Descals, Alejandro
5
Servera-Francés, David
5
Fuentes Blasco, María
4
Moliner Velázquez, Beatriz
4
Ruiz Molina, Maria Eugenia
4
Ruiz-Molina, María Eugenia
4
Arteaga, Francisco
3
Bordian, Mariia
3
Gil, Irene
3
Holbrook, Morris B.
3
Belda-Miquel, Sergio
2
Cervera, Amparo
2
Del Chiappa, Giacomo
2
Fuentes Blasco, M.
2
Fuentes Blasco, Maria
2
Gil-Saura, Irene
2
Juma-Michilena, Israel-Javier
2
Michel, Géraldine
2
Mikulić, Josip
2
Moise, Mihaela Simona
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Ruiz Molina, M. E.
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Ruiz-Molina, Maria Eugenia
2
Servera Francés, David
2
Berenger Contrí, Gloria
1
Berenguer-Contrí, Gloria
1
Calderon-Garcia, Haydee
1
Calderón García, Haydee
1
Cantó-Primo, Mónica
1
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Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
5
Service business
5
Información comercial española : ICE : revista de economía
4
International journal of retail and distribution management
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
The journal of brand management : an international journal
4
Cuadernos de economía y dirección de la empresa : CEDE
3
Economic research
3
International journal of hospitality management
3
Journal of hospitality marketing & management
3
Management decision : MD
3
The international review of retail, distribution and consumer research
3
The journal of services marketing
3
European retail research
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of retail & distribution management
2
Journal of vacation marketing : an international journal
2
Strategic marketing in tourism services
2
The journal of product & brand management
2
Tourism review : the official journal of the AIEST
2
Advanced technologies management for retailing : frameworks and cases
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Boletim da Sociedade de Estudos de Moçambique
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Customer relations
1
Entrepreneurship in the fourth sector : entrepreneurial ecosystems and sustainable business models
1
European research on management and business economics
1
Food retailing and sustainable development : European perspectives
1
Handbook of research on retailer-consumer relationship development
1
International journal of contemporary hospitality management
1
International journal of management & enterprise development : IJMED
1
International journal of pharmaceutical and healthcare marketing
1
International journal of sustainable economy
1
International journal of technology marketing : IJTMkt
1
International journal of transport economics
1
International review on public and non-profit marketing
1
Journal of East European management studies : JEEMS
1
Journal of business economics and management
1
Journal of business-to-business marketing
1
Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
OLC EcoSci
42
Other ZBW resources
42
RePEc
9
EconStor
6
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1
Retail customer segmentation based on relational benefits
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
Saved in:
2
La producción científica sobre distribución comercial en España, 1990 - 2000
Vallet Bellmunt, Teresa
;
Frasquet Deltoro, Marta
;
Gil …
- In:
Información comercial española : ICE : revista de …
(
2002
),
pp. 119-139
Persistent link: https://www.econbiz.de/10001729987
Saved in:
3
The "sun and beach" tourism destination image : an application to the case of Cuba from the Spanish tourist-origin market
García, Haydeé C.
;
Gil Saura, Irene
;
García, Roberto …
- In:
Tourism review of AIEST
59
(
2004
)
1
,
pp. 16-24
Persistent link: https://www.econbiz.de/10002098928
Saved in:
4
Relationship sustainability-store equity across segments of retail customers
Marín, Antonio
;
Gil Saura, Irene
;
Ruiz-Molina, …
- In:
International journal of retail and distribution management
51
(
2023
)
3
,
pp. 366-385
Persistent link: https://www.econbiz.de/10013552717
Saved in:
5
The importance of green practices for hotel guests: does gender matter?
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Ruiz Molina, …
- In:
Economic research
34
(
2021
)
1,3
,
pp. 3508-3529
Persistent link: https://www.econbiz.de/10014233534
Saved in:
6
Do innovation and sustainability influence customer satisfaction in retail? : a question of gender
Marín, Antonio
;
Gil Saura, Irene
;
Ruiz-Molina, …
- In:
Economic research
35
(
2022
)
1,1
,
pp. 546-563
Persistent link: https://www.econbiz.de/10014380443
Saved in:
7
The impact of sustainable marketing communications on consumer responses in the hotel industry
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
Journal of East European management studies : JEEMS
28
(
2023
)
2
,
pp. 347-373
Persistent link: https://www.econbiz.de/10015177228
Saved in:
8
Does ICT contribute to bootstrapping SOSI? : evidence in retailing
Marín, Antonio
;
Gil Saura, Irene
;
Ruiz-Molina, …
- In:
International journal of retail and distribution management
52
(
2024
)
7/8
,
pp. 737-753
Persistent link: https://www.econbiz.de/10015158215
Saved in:
9
Cocreating value with hotel guests in the "new normal" : the case of Spain
Berenguer Contrí, Gloria
;
Gil Saura, Irene
;
Gallarza, …
-
2024
Persistent link: https://www.econbiz.de/10015159121
Saved in:
10
Boost effect of sustainable practices and relational innovation on value co-creation and brand equity : outcomes of hotel size moderation
Bordian, Mariia
;
Gil Saura, Irene
;
Berenguer Contrí, Gloria
- In:
Journal of marketing analytics : JMA
12
(
2024
)
3
,
pp. 717-733
Persistent link: https://www.econbiz.de/10015138130
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