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Consumer behaviour
69
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Brand image
36
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Diamantopoulos, Adamantios
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Balabanis, George
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Davvetas, Vasileios
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Riefler, Petra
8
Schlegelmilch, Bodo B.
8
Sichtmann, Christina
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Zeugner-Roth, Katharina Petra
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Europe in the global competition : problems - markets - strategies
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Fundamentals of marketing research ; Vol. 1
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Harvard-Business-Manager : das Wissen der Besten
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Information and management : utilization of technology - structural and cultural impact
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Journal of business ethics : JOBE
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ECONIS (ZBW)
OLC EcoSci
97
Other ZBW resources
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RePEc
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EconStor
3
USB Cologne (EcoSocSci)
2
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1
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
2
Consumer xenocentrism as determinant of foreign product preference : a system justification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011584186
Saved in:
3
Surrogate boycotts against multinational corporations : consumers' choice of boycott targets
Balabanis, George
- In:
British journal of management : BJM
24
(
2013
)
4
,
pp. 515-531
Persistent link: https://www.econbiz.de/10010206028
Saved in:
4
In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George
;
Mueller, Rene Dentiste
;
Melewar, T. C.
- In:
International journal of business and globalisation : IJBG
1
(
2007
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003928283
Saved in:
5
Measuring unethical consumer behavior across four countries
Mitchell, Vince W.
;
Balabanis, George
;
Schlegelmilch, …
- In:
Journal of business ethics : JOBE
88
(
2009
)
2
,
pp. 395-412
Persistent link: https://www.econbiz.de/10003890527
Saved in:
6
Between the mass and the class : antecedents of the "bandwagon" luxury consumption behavior
Kastanakis, Minas N.
;
Balabanis, George
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1399-1407
Persistent link: https://www.econbiz.de/10009620250
Saved in:
7
Explaining variation in conspicuous luxury consumption : an individual differences' perspective
Kastanakis, Minas N.
;
Balabanis, George
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2147-2154
Persistent link: https://www.econbiz.de/10010400097
Saved in:
8
Emergent marketing strategies and performance : the effects of market uncertainty and strategic feedback systems
Chari, Simos
;
Katsikeas, Constantine S.
;
Balabanis, George
- In:
British journal of management : BJM
25
(
2014
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10010364115
Saved in:
9
Tailoring online retail strategies to increase customer satisfaction and loyalty
Souitaris, Vangelis
;
Balabanis, George
- In:
Long range planning : LRP ; international journal of …
40
(
2007
)
2
,
pp. 244-261
Persistent link: https://www.econbiz.de/10003512640
Saved in:
10
Revisiting consumer ethnocentrism : review, reconceptualization, and empirical testing
Siamagka, Nikoletta-Theofania
;
Balabanis, George
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 66-86
Persistent link: https://www.econbiz.de/10011341897
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