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Defensive Marketing Strategies...
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5
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3
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2
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Defensive marketing strategies : an equilibrium analysis based on decoupled response function models
Kumar, K. R.
- In:
Management science : journal of the Institute for …
34
(
1988
)
7
,
pp. 805-815
Persistent link: https://www.econbiz.de/10001060348
Saved in:
2
Poor students : market-oriented education reforms
Kumar, K. R.
-
2014
Persistent link: https://www.econbiz.de/10010406975
Saved in:
3
Marketing strategy : relationships, offerings, timing & resource allocation
Sudharshan, Devanathan
-
2002
-
Print on Demand
Persistent link: https://www.econbiz.de/10002875691
Saved in:
4
Monopolistic competition, aggregation of competitive information, and the amount of product differentiation
Kumar, K. R.
- In:
Journal of economic theory
37
(
1985
)
1
,
pp. 32-54
Persistent link: https://www.econbiz.de/10001009704
Saved in:
5
Grouping of parts and components in flexible manufacturing systems
Kumar, K. R.
- In:
European journal of operational research : EJOR
24
(
1986
)
3
,
pp. 387-397
Persistent link: https://www.econbiz.de/10001010295
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6
Platform products : theory and evidence from international practice linking manufacturing, marketing, and product design
Kumar, K. R.
;
Hadjinicola, George C.
- In:
Managing business interfaces : marketing, engineering, …
,
(pp. 277-309)
.
2004
Persistent link: https://www.econbiz.de/10001976865
Saved in:
7
A heuristic for marketing-production decisions in industrial channels of distribution
Kumar, K. Ravi
;
Loomba, Arvinder P. S.
;
Hadjinicola, …
- In:
International journal of operations and quantitative …
15
(
2009
)
3
,
pp. 207-221
Persistent link: https://www.econbiz.de/10003952037
Saved in:
8
The relationship between resource groups and performance in a new industry
Furrer, Olivier
;
Alexandre, Maria T.
;
Sudharshan, Devanathan
-
1998
Persistent link: https://www.econbiz.de/10001508480
Saved in:
9
A real-time expectation updating based process model of service quality
Sudharshan, Devanathan
;
Liu, Ben S. C.
;
Hamer, Lawrence O.
-
1995
Persistent link: https://www.econbiz.de/10000925157
Saved in:
10
DIFFUNET : modeling the impact of network structure on the diffusion of innovation
Liu, Ben S. C.
;
Madhavan, Ravindranath
;
Sudharshan, …
-
1997
Persistent link: https://www.econbiz.de/10000979063
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