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Marketing management
40
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20
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Katsikeas, Constantine S.
71
Piercy, Nigel
53
Cravens, David W.
43
Leonidou, Leonidas C.
18
Lane, Nikala
14
Robson, Matthew J.
10
Spyropoulou, Stavroula
8
LaForge, Raymond W.
6
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Samiee, Saeed
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Mengüç, Bülent
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Piercy, Nigel F.
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Journal of the Academy of Marketing Science
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8
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7
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7
The Oxford handbook of strategic sales and sales management
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Small business exporting: adoption of innovation
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ECONIS (ZBW)
OLC EcoSci
137
Other ZBW resources
46
RePEc
33
USB Cologne (EcoSocSci)
13
BASE
5
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1
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
;
Piercy, Nigel
-
2003
-
7. Aufl.
Persistent link: https://www.econbiz.de/10001702726
Saved in:
2
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
Saved in:
3
Overview of Strategic Sales and Sales Management
Cravens, David W.
;
Meunier‐FitzHugh, Kenneth Le
; …
- In:
The Oxford handbook of strategic sales and sales management
.
2011
Persistent link: https://www.econbiz.de/10012885337
Saved in:
4
Marketing out of the recession : recovery is coming, but things will never be the same again
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
The marketing review
10
(
2010
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003963377
Saved in:
5
Sales manager behavior-based control and salesperson performance : the effects of manager control competencies and organizational citizenship behavior
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009509178
Saved in:
6
Country differences concerning sales organization and salesperson antecedents of sales unit effectiveness
Piercy, Nigel
;
Low, George S.
;
Cravens, David W.
- In:
Journal of world business : JWB
46
(
2011
)
1
,
pp. 104-115
Persistent link: https://www.econbiz.de/10008779690
Saved in:
7
Thinking strategically about pricing decisions
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
Journal of business strategy
31
(
2010
)
5
,
pp. 38-48
Persistent link: https://www.econbiz.de/10008701546
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8
Management framework guiding strategic thinking in rapidly changing markets
Cravens, David W.
;
Piercy, Nigel
;
Baldauf, Artur
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 331-49
Persistent link: https://www.econbiz.de/10003830988
Saved in:
9
Sales management control level and competencies : antecedents and consequences
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
Industrial marketing management : the international …
38
(
2009
)
4
,
pp. 459-467
Persistent link: https://www.econbiz.de/10003865365
Saved in:
10
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003591275
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