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Optimal Design of Free Samples for Digital Products and Services
Li, Hongshuang (Alice) - 2019
Recently, marketing of content (such as books, video and music), digital products and services (such as mobile games, and software), or cloud-based services has been increasingly stimulated by the provision of free samples of content or free games or limited-version of the software or service....
Persistent link: https://www.econbiz.de/10012898398
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Pricing digital content product lines : a model and application for the National Academies Press
Kannan, P. K.; Pope, Barbara Kline; Jain, Sanjay - In: Marketing science 28 (2009) 4, pp. 620-636
Persistent link: https://www.econbiz.de/10003884910
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Optimal design of free samples for digital products and services
Li, Hongshuang; Jain, Sanjay; Kannan, P. K. - In: Journal of marketing research 56 (2019) 3, pp. 419-438
Persistent link: https://www.econbiz.de/10012177452
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Special section: 2013 - 2014 Gary L. Lilien ISMS-MSI Practice Prize Competition
Kannan, P. K. (contributor) - In: Marketing science 34 (2015) 6, pp. 787-824
Persistent link: https://www.econbiz.de/10011409978
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Designing and pricing digital content products and services : a research review
Kannan, P. K. - 2013
Persistent link: https://www.econbiz.de/10009781362
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Symbiosis vs. crowding-out : the interaction of formal and informal credit markets in developing countries
Jain, Sanjay - In: Journal of development economics 59 (1999) 2, pp. 419-444
Persistent link: https://www.econbiz.de/10001390612
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[Rezension von: Robinson, Marguerite S., Sustainable finance for the poor]
Jain, Sanjay - In: Journal of economic literature 41 (2003) 4, pp. 1325-1327
Persistent link: https://www.econbiz.de/10001992585
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Commentaries and rejoinder to "Marketing of vice goods : a strategic analysis of the package size decision" by Sanjay Jain
Rao, Ram C.; Wansink, Brian - In: Marketing science 31 (2012) 1, pp. 52-58
Persistent link: https://www.econbiz.de/10009511629
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Marketing of vice goods : a strategic analysis of the package size decision
Jain, Sanjay - In: Marketing science 31 (2012) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10009511630