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Consumer values versus perceiv...
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Trail, Galen T.
15
Lee, Donghun
14
Cottingham, Michael
5
Kim, Yu Kyoum
4
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3
Kwon, Hyungil H.
3
Braunstein-Minkove, Jessica R.
2
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2
Lee, Myungwoo
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International journal of sports marketing & sponsorship
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
European Sport management quarterly : ESMQ
3
International journal of sport management and marketing : IJSMM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Sport management review
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Dimensional corporate governance : an inclusive approach
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Consumer values versus perceived product attributes : relationships among items from the MVS, PRS, and PERVAL scales
Lee, Donghun
;
Trail, Galen T.
;
Kwon, Hyungil H.
; …
- In:
Sport management review
14
(
2011
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10008900920
Saved in:
2
Differences in motives and points of attachment by season ticket status : a case study of ACHA
Lee, Donghun
;
Trail, Galen T.
;
Anderson, Dean F.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10003816843
Saved in:
3
Testing models of motives and points of attachment among spectators in college football
Woo, Boyun
;
Trail, Galen T.
;
Kwon, Hyungil Harry
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 38-53
Persistent link: https://www.econbiz.de/10009518021
Saved in:
4
The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand : the case of Korean college students
Pyun, Do Young
;
Kwon, Hyungil H.
;
Lee, Chul-won
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10009508904
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5
How does advertising through sport work? : evidence from college students in Singapore
Pyun, Do Young
;
Kwon, Hyungil H.
;
Chon, Tae Jun
;
Han, …
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
1
,
pp. 43-63
Persistent link: https://www.econbiz.de/10009514809
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6
The effects of service provider employment status and service quality exchange on perceived organizational image and purchase intention
Kim, May
;
Trail, Galen T.
- In:
Sport management review
13
(
2010
)
3
,
pp. 225-234
Persistent link: https://www.econbiz.de/10003987217
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7
Factors influencing spectator sports consumption : NCAA women's college basketball
Trail, Galen T.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 60-82
Persistent link: https://www.econbiz.de/10009508900
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8
Transition from motivation to behaviour : examining the moderating role of Identification (ID) on the relationship between motives and attendance
Kim, Yu Kyoum
;
Trail, Galen T.
;
Magnusen, Marshall J.
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 190-211
Persistent link: https://www.econbiz.de/10009765607
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9
An analysis of the motivators of Seattle Sounders FC season ticket holders : a case study
Uhlman, Blaine T.
;
Trail, Galen T.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
4
,
pp. 243-252
Persistent link: https://www.econbiz.de/10009710124
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10
The effects of vicarious achievement on BIRGing and CORFing : testing moderating and mediating effects of team identification
Trail, Galen T.
;
Kim, Yu Kyoum
;
Kwon, Harry Hyungil
; …
- In:
Sport management review
15
(
2012
)
3
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009564434
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