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Positioning brand extensions in comparative advertising : an assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge

Bei, Lien-ti; Chu, Chia-hsien; Shen, Yung-cheng - In: Journal of marketing communications 17 (2011) 4, pp. 229-244

Persistent link: https://www.econbiz.de/10009373366

Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity

Shen, Yung-cheng; Bei, Lien-ti; Chu, Chia-hsien - In: Psychology & marketing 28 (2011) 1, pp. 91-113

Persistent link: https://www.econbiz.de/10008856894

Virtual community loyalty : an interpersonal-interaction perspective

Shen, Yung-cheng; Huang, Chun-yao; Chu, Chia-hsien; … - In: International journal of electronic commerce : IJEC 15 (2010/11) 1, pp. 49-73

Persistent link: https://www.econbiz.de/10008758847

The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour

Liao, Shu-ling; Shen, Yung-cheng; Chu, Chia-hsien - In: International journal of consumer studies 33 (2009) 3, pp. 274-284

Persistent link: https://www.econbiz.de/10003850065

Balanced or Imbalanced, that is the Question : The Effect of R&D/Marketing Power Structure on New Product Development Time

Chang, Chia-Yang; Lou, Yung-Chien; Bei, Lien-ti - 2023

Making new product development (NPD) faster than competitors by gaining the first-mover advantage is critical for firms. This paper examines two competing hypotheses regarding shortening the NPD time. The information processing theory advises that the decision power in NPD projects should be...

Persistent link: https://www.econbiz.de/10014360542

Brand power index : using principal component analysis

Bei, Lien-ti; Cheng, Tsung-chi - In: Applied economics 45 (2013) 19/21, pp. 2954-2960

Persistent link: https://www.econbiz.de/10010192345

Is the new product yours or mine? : a linguistic perspective on composite brand extensions

Tsai, Meng-chun; Lou, Yung-chien; Bei, Lien-ti; Monroe, … - In: MSI reports : working paper series (2011) 2, pp. 141-188

Persistent link: https://www.econbiz.de/10009726048

Position matters when we stand together : a linguistic perspective on composite brand extensions

Tsai, Meng-Chun; Lou, Yung-Chien; Bei, Lien-ti; Monroe, … - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 680-701

Persistent link: https://www.econbiz.de/10010466638

The effects of hedonic and utilitarian bidding values on e-auction behavior

Bei, Lien-ti; Chen, Ming-Yi - In: Electronic commerce research 15 (2015) 4, pp. 483-507

Persistent link: https://www.econbiz.de/10011400945

Customer's perceived value of waiting time for service events

Lin, Yu-Tse; Xia, Kang-Ning; Bei, Lien-ti - In: Journal of consumer behaviour : an international … 14 (2015) 1, pp. 28-40

Persistent link: https://www.econbiz.de/10011294152