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On experts in marketing : who's in the driver's seat and what's love got to do with it?
Rademaker, Claudia A.
;
Nilsson, Patrik W.
;
Wahlund, Richard
- In:
The organization of the expert society
,
(pp. 88-102)
.
2016
Persistent link: https://www.econbiz.de/10011638219
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Managerial-consumer eco-harmful media perceptions and eco-conscious attitudes : understanding the context within green media
Rademaker, Claudia A.
;
Stafford, Marla Royne
;
Andéhn, …
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 290-304
Persistent link: https://www.econbiz.de/10012301362
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