It is generally accepted that a "global chain"-orchestrated by a lead firm-is the relevant unit of analysis for research on contemporary global industries. However, our research shows that value chains (GVCs) and supply chains (GSCs) are only segments of the massively complex "ecosystem of...

The rapid evolution of the global economy, driven by digitization and modularization, has outpaced existing theoretical tools. This paper proposes a unified analytical framework for understanding the complexity of digital industries through the lens of Massive Modular Ecosystems. To...