The partition of India is one among the top ten tragedies in the homo-sapien history. Partition of India wobbled from communal to economic edges, translated itself into geographical boundaries from geographical distances, moved from sensitive to the strategic factors. It divided not only the...

The business world today is ruled by the customer. With the electronic tsunami, the modern day customer is more exposed to a plethora of brands and so are the retailers. In this world of prosumerism, a blend of producers and customers has become a must to capture the profits and remain...