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Dynamics of business games with management of fuzzy rules for decision making
Oderanti, Festus Oluseyi; De Wilde, Philippe - In: International journal of production economics 128 (2010) 1, pp. 96-109
Persistent link: https://www.econbiz.de/10008699663
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Value variety and viability : designing for co-creation in a complex system of direct and indirect (goods) service value proposition
Ng, Irene; Briscoe, Gerard - 2011
Persistent link: https://www.econbiz.de/10009356960
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Understanding complex service systems through different lenses : an overview
Briscoe, Gerard; Keränen, Krista; Parry, Glenn - In: European management journal 30 (2012) 5, pp. 418-426
Persistent link: https://www.econbiz.de/10009631128
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Transitioning from a goods-dominant to a service-dominant logic : visualising the value proposition of Rolls-Royce
Ng, Irene; Parry, Glenn; Smith, Laura; Maull, Roger; … - In: Journal of service management 23 (2012) 3, pp. 416-439
Persistent link: https://www.econbiz.de/10009619135