In a national online survey, 505 participants reported their perceptions of energy consumption and savings for a variety of household, transportation, and recycling activities. When asked for the most effective strategy they could implement to conserve energy, most participants mentioned...

As part of a recent national survey on public perceptions of energy consumption and savings, we asked 505 participants to rate how difficult it would be for them to implement 15 of Gardner and Stern’s 27 actions. Our question, which was adapted from self-efficacy research in other domains