Chanda, Ruby; Debgupta, Sanchari - In: International journal of business innovation and … 30 (2023) 2, pp. 129-147
Age has played a vital role in influencing marketeers to decide their target customers. Marketeers have always focused … on targeting younger group of customers eluding one segment of customers who have often gotten neglected is the 'baby … boomers' or 'ageless customers'. This article attempts to understand the gap between the demand of baby boomers and focus as …
