Showing 1 - 9 of 9
Persistent link: https://www.econbiz.de/10002242382
Persistent link: https://www.econbiz.de/10001785232
Persistent link: https://www.econbiz.de/10002929760
Persistent link: https://www.econbiz.de/10002932406
Global marketing managers are interested in understanding the speed of the new product diffusion process and how the speed has changed in our ever more technologically advanced and global marketplace. Understanding the process allows firms to forecast the expected rate of return on their new...
Persistent link: https://www.econbiz.de/10014042289
Persistent link: https://www.econbiz.de/10008738036
Persistent link: https://www.econbiz.de/10003773096
Persistent link: https://www.econbiz.de/10003568791
Persistent link: https://www.econbiz.de/10003568812