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Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
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Exploring the continuance intention of social networking websites : an empirical research
Hsu, Chia-lin; Yu, Chih-ching; Wu, Cou-chen - In: Information systems and e-business management : ISeB 12 (2014) 2, pp. 139-163
Persistent link: https://www.econbiz.de/10010356987
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Helping workers understand and follow social media policies
O'Connor, Kimberly W.; Schmidt, Gordon B.; Drouin, Michelle - In: Business horizons 59 (2016) 2, pp. 205-211
Persistent link: https://www.econbiz.de/10011451905
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Facebook use and individual well-being : like me to make me happier!
Pénard, Thierry; Mayol, Alexandre - In: Revue d'économie industrielle 158 (2017) 2, pp. 101-127
Persistent link: https://www.econbiz.de/10011774325
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Social networking : how small organisations are using Facebook and Twitter in engaging customers
Komodromos, Marcos - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 142-150
Persistent link: https://www.econbiz.de/10011745963
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The many faces of social media in business and economics research : taking stock of the literature and looking into the future
Tumasjan, Andranik - In: Journal of economic surveys 38 (2024) 2, pp. 389-426
Persistent link: https://www.econbiz.de/10014516922
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Facebook use and individual well-being : like me to make me happier!
Pénard, Thierry; Mayol, Alexandre - 2015
Persistent link: https://www.econbiz.de/10011303052
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Social networking and gender effects in opportunity identification
Haddad, Gloria; Le Loarne, Séverine - In: International journal of entrepreneurship and small business 24 (2015) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10011376838
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Requirements for personalized M-commerce : what drives consumers' use of social networks?
Becker, Laura; Pousttchi, Key - In: Journal of electronic commerce in organizations : the … 11 (2013) 4, pp. 19-36
Persistent link: https://www.econbiz.de/10010252891
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Challenges to Toyota caused by recall problems, social networks and digitisation
Rajasekera, Jay - In: Asian Academy of Management journal : AAMJ 18 (2013) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10010256987