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A critical account of the process of branding : towards a synthetis
El-Amir, Ayman; Burt, Steve - In: The marketing review 10 (2010) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10003963420
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Towards modeling the retailer as a brand : a social construction of the grocery store from the customer standpoint
El-Amir, Ayman; Burt, Steve - In: The journal of brand management : an international journal 17 (2009/10) 6, pp. 429-445
Persistent link: https://www.econbiz.de/10003980564
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Modeling in branding: a critical ethnography approach
El-Amir, Ayman; Burt, Steven - In: Qualitative market research : an international journal 13 (2010) 2, pp. 189-209
Persistent link: https://www.econbiz.de/10003978262