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A scholarship approach to embedding creativity and sustainability in Marketing Principles curriculum
Von der Heidt, Tania - In: Australasian marketing journal 26 (2018) 2, pp. 99-115
Persistent link: https://www.econbiz.de/10011901492
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What motivates young Indian consumers to buy organic food?
Matharu, Gurmeet Kaur; Von der Heidt, Tania; Sorwar, Golam - In: Journal of international consumer marketing 34 (2022) 5, pp. 497-516
Persistent link: https://www.econbiz.de/10013465892
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Rethinking the role of external collaboration in product innovation
Von der Heidt, Tania; Scott, Don - In: International journal of entrepreneurship and … 15 (2012) 1/2, pp. 59-90
Persistent link: https://www.econbiz.de/10009502449
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Enhancing learning-centeredness in marketing principles curriculum
Von der Heidt, Tania; Quazi, Ali - In: Australasian marketing journal 21 (2013) 4, pp. 250-258
Persistent link: https://www.econbiz.de/10010242953
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Customer-driven menu analysis (CDMA) : capturing customer voice in menu management
Nemeschansky, Ben; Von der Heidt, Tania; Kim, Peter … - In: International journal of hospitality management 91 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012389839
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Transforming marketing education : historical, contemporary and future perspectives
Brennan, Linda; Lu, Vinh Nhat; Von der Heidt, Tania - In: Australasian marketing journal 26 (2018) 2, pp. 65-69
Persistent link: https://www.econbiz.de/10011900948
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Special issue on marketing education
Brennan, Linda (ed.); Lu, Vinh Nhat (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011903269
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Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao; Von der Heidt, Tania - In: Country of origin effect : looking back and moving forward, (pp. 106-127). 2019
Persistent link: https://www.econbiz.de/10012008501
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Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao; Von der Heidt, Tania - In: Journal of promotion management : JPM 24 (2018) 3, pp. 398-419
Persistent link: https://www.econbiz.de/10011875431
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Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick; Griffith, Denni Arli; Gheshlaghi, … - In: Journal of retailing and consumer services 49 (2019), pp. 35-42
Persistent link: https://www.econbiz.de/10012025826