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ECONIS (ZBW)
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1
Destination branding case study: tracking brand equity for an emerging destination between 2003 and 2007
Pike, Steven
- In:
Journal of hospitality & tourism research : JHTR ; the …
34
(
2010
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10003968137
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2
Destination brand positions of a competitive set of near-home destinations
Pike, Steven
- In:
Tourism management : research, policies, practice
30
(
2009
)
6
,
pp. 857-866
Persistent link: https://www.econbiz.de/10003892192
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3
Destination positioning opportunities using personal values : elicited through the Repertory Test with Laddering Analysis
Pike, Steven
- In:
Tourism management : research, policies, practice
33
(
2012
)
1
,
pp. 100-107
Persistent link: https://www.econbiz.de/10009354596
Saved in:
4
Destination marketing : an integrated marketing communication approach
Pike, Steven
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003586604
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5
Destination marketing : essentials
Pike, Steven
-
2016
-
Second edition
Persistent link: https://www.econbiz.de/10011412947
Saved in:
6
Branding the Gold Coast for domestic and international tourism markets
Scott, Noel
- In:
Tourism marketing : quality and service management …
,
(pp. 197 - 211)
.
2002
Persistent link: https://www.econbiz.de/10014554348
Saved in:
7
What constitutes a theoretical contribution
Scott, Noel
-
2025
Persistent link: https://www.econbiz.de/10015337561
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8
Visitor relationship orientation of destination marketing organizations
Pike, Steven
;
Murdy, Samantha
;
Lings, Ian
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
4
,
pp. 443-453
Persistent link: https://www.econbiz.de/10009247529
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9
Destination Marketing Organizations and destination marketing : a narrative analysis of the literature
Pike, Steven
;
Page, Stephen J.
- In:
Tourism management : research, policies, practice
41
(
2014
),
pp. 202-227
Persistent link: https://www.econbiz.de/10010239915
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10
Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza
;
Pike, Steven
;
Lings, Ian
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
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