Global markets redefine competition space, fostering a collaborative network between companies (market-driven management). Globalization causes previously distinct global economies to converge into a single large market, thus generating fusion between competitive environments that are not only...

Time becomes the benchmark that defines a company's strategic behavior, extensively revamping the entire company by reinterpreting the time dimension in a different, extremely dynamic context. Marketing activities always presuppose time-based competition. From a marketing perspective, oriented...

"This book bridges the gaps between theoretical and practical issues in the field of Web Entrepreneurship. It explains how to create a web start-up step-by-step, how to manage this process and the latest advances in this domain and provides valuable insights on innovative online business models...

Cover -- Occhiello -- Indice -- Prefazione -- Introduzione -- Capitolo 1 - Content marketing e creazione di valore. Problemi definitori e aspetti qualificanti -- Capitolo 2 - I canali del content marketing -- Capitolo 3 - Metriche di performance del content marketing -- Capitolo 4 - Content...

"[This book] is a pivotal reference source for the latest research on bridging the gaps between theoretical and practical issues in the field of digital entrepreneurship. Featuring extensive coverage on relevant areas such as e-business, crowdfunding, and vertical social networks"--Provided by...